Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Blog Article
Popunder advertising can be a format where an advert opens in a very new browser window or tab behind the user’s active window. It’s designed to be less intrusive than pop-ups, appearing only following the user has left or minimized the main site window, developing a more seamless browsing experience. Popunders may be highly effective for advertisers trying to reach engaged users while minimizing the disruption due to more overt ad formats.
What is Popunder Advertising?
Unlike traditional pop-up ads, which open directly before the user’s screen, popunder ads appear “behind” the principle browser window. Because they remain hidden prior to the user closes or minimizes the principal window, they’re less interruptive and still have lower probability of causing frustration. This format is popular in internet advertising because it can reach users effectively without compromising the browsing experience.
Why Use Popunder Advertising?
Popunder advertising offers several unique benefits:
Higher Engagement: Because they don’t interrupt the consumer’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.
Improved Visibility: Popunder ads stay visible even following the user has finished with the main site, increasing the chances of interaction.
Less Intrusive: Popunders are unlikely to annoy users in comparison with pop-ups, causing higher user tolerance and engagement.
Lower Cost: Due to their low-profile nature, popunder ads routinely have lower costs per click or per impression when compared with other ad formats.
Wider Reach: Popunders work well for various varieties of campaigns, including e-commerce, online marketing, app installs, and subscription-based services.
Top Popunder Ad Networks
Selecting the proper ad network is important for running successful popunder campaigns. Here are some of the top popunder ad networks that supply quality traffic, targeting, and customization options:
1. PropellerAds
PropellerAds is a popular ad network famous for its reliable traffic and advanced targeting options. They provide a selection of ad formats, including popunders, and also have a strong presence in desktop and mobile markets.
Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.
Best For: E-commerce, app installations, and to generate leads.
Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns according to performance.
2. PopAds
PopAds specializes in popunder ads, offering one with the fastest and many customizable platforms. Known for its quality traffic, PopAds allows advertisers to put strict targeting parameters and bids, rendering it ideal for cost-effective campaigns.
Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.
Best For: Affiliate marketing, adult content, and media-rich campaigns.
Tip: Experiment with PopAds’ daily budget settings to ensure your campaign reaches its market without overspending.
3. Adsterra
Adsterra is a well-established ad network that gives popunder ads along with other ad formats. Their advanced fraud detection technology and responsive support make them an excellent choice for advertisers.
Features: Targeting by device, operating-system, country, and language, and also real-time tracking.
Best For: E-commerce, sweepstakes, and copyright-related offers.
Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly helpful for campaigns that want reliable and clean data.
4. HilltopAds
HilltopAds is an advertisement network that delivers cost-effective solutions, including popunder ads. They’re known for competitive CPM rates, high-quality traffic, and robust targeting features.
Features: Targeting depending on geography, device, and period, in addition to ad frequency caps.
Best For: Budget-friendly campaigns, app installs, and online marketing.
Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to find the most cost-effective solution for the campaign.
5. Clicksor
Clicksor offers an array of ad formats, including popunders. With Clicksor’s advanced retargeting options, you can reach users who've shown fascination with your brand, increasing the chances of conversion.
Features: Retargeting, geo-targeting, and device targeting, with choices for CPC and CPM pricing.
Best For: Lead generation, app installs, and content-based websites.
Tip: Leverage Clicksor’s retargeting capabilities to have interaction users who may have previously interacted with your website or ads.
6. TrafficJunky
TrafficJunky is really a reputable ad network recognized for its reach in adult and entertainment content, though it’s also a good choice for mainstream campaigns. They provide a variety of ad formats, including effective popunder ads.
Features: Audience targeting, ad rotation, and high-quality traffic sources.
Best For: Adult content, gaming, and entertainment.
Tip: Use TrafficJunky’s dynamic CPM bidding to achieve your audience at optimal times and bid competitively according to real-time traffic availability.
Best Practices for Running Successful Popunder Campaigns
To maximize the impact of one's popunder campaigns, follow these recommendations:
Target the Right Audience: Use detailed targeting options like location, device type, os, and interests to succeed in the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.
Craft Compelling Landing Pages: Since popunders open a fresh page in private, be sure your web page is optimized for engagement. Use clear calls to action, engaging visuals, and a streamlined design to encourage conversions.
Experiment with Different Offers: Popunders work best for campaigns that don’t rely on immediate action, such as sign-ups, surveys, downloads, and other lead generation offers. Test various offers to find the most effective one for your audience.
Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing the same popunder ad too frequently can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.
A/B Test Your Ads: Test different ad creatives, calls-to-action, and web page designs to determine which variations drive ideal results. A/B testing helps optimize your campaign for max ROI.
Leverage Retargeting: Use retargeting to have interaction users who previously interacted along with your site but didn’t convert. Popunder retargeting ads work in re-engaging potential prospects and can drive more conversions.
Monitor Performance and Adjust: Regularly take a look at campaign analytics to see which aspects operate and which aren’t. Adjust your targeting, budget, and bidding strategy if required to optimize results.
Types of Campaigns That Work Well with Popunders
While popunders could work across industries, they may be particularly effective for certain forms of campaigns:
Lead Generation: Popunders are well-suited for prospecting campaigns that ask users to sign up or submit a form. The additional exposure makes it easier to build leads from interested users.
E-Commerce Discounts: Offering discounts or flash sales via popunders is definitely an effective way to drive sales. Users who understand the offer when you shop or browsing may return to your site to look at advantage from the deal.
App Installs: For app developers, popunders can be a cost-effective strategy to drive downloads. Popunder ads geared to specific devices can encourage users to install an app straight from the ad.
Survey and Sweepstakes Campaigns: Popunders work nicely for campaigns that don’t require immediate action but benefit from high exposure, including online surveys, sweepstakes, and contests.
Affiliate Marketing: Affiliates can use popunders drive an automobile traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that attract their target market, affiliates can perform significant ROI with popunders.
Pros and Cons of Popunder Advertising
Like any ad format, what is a popunder has its advantages and challenges.
Pros:
Less Intrusive: Popunders don’t restrict the browsing experience up to pop-ups.
High Engagement: Due to its discreet nature, users may interact with a popunder.
Lower Cost: Popunders will often be more affordable than other display ad formats.
Broad Reach: Effective across various industries as well as for multiple campaign types.
Cons:
Ad Blockers: Popunders may be blocked by ad-blocking software, limiting reach.
Potential for Annoyance: Despite being less intrusive, some users still find popunders frustrating, particularly when frequency caps aren’t set.
Delayed Engagement: Since popunders don’t show up in the foreground, users may not connect to them immediately.
Popunder advertising can be a powerful tool for marketers and advertisers looking to engage audiences without having to be overly disruptive. By using reputable ad networks, following recommendations, and experimenting with different campaign types, you are able to harness the opportunity of popunders to boost traffic, engagement, and conversions. Whether you’re in e-commerce, prospecting, or app promotion, popunder ads may be a cost-effective addition for a advertising strategy.
